How to get 40 NEW Glaucoma Screenings Calls Every Month as an Ophthalmologist

Click-to-Call: Today's Eye Care Patients Call First, Ask Questions Later.

Believe it or not, your patient's search for medical care the same way they shop for shoes or cars: online.  Meet your patients where and when they need you: online, while they search.

77% of health information seekers began their searches on a search engine, like Google, Bing, or Yahoo!.


Search Engine

Google, Bing, Yahoo...


Health Info Sites



Social Media


Think about it this way: each week, over 25,000 people type the word “Glaucoma” into Google to find an Ophthalmologist and book an appointment. Many of them do this before they even see your website.

You’ve spent so much time, effort, and money to build your practice. The years in school and then developing your staff to manage a growing book of patients. If you’re not getting your practice in front of them while they search, you’re missing out on a huge opportunity.

Get the return on your investment that you've worked so hard for and make sure your practice is seen by new patients every day! Here’s how...

A Backwards Approach: Patient Search for Care

This may sound shocking, but when it comes to eye care your patients’ decision-making process is the opposite of a traditional consumer’s.

They’re not carefully researching their options before making a purchase. There’s a lot they don’t know about your practice before they call.

When they’re searching for a new eye care professional, these potential new patients most likely have an immediate need for an appointment due to injury, illness, or discomfort.

They’re searching online right now and will call to make an appointment quickly, then go to your website to learn more about you and your practice.

Take advantage of this “click-then-call” health care culture by implementing three key strategies.

When you do, you’ll:

  • improve your practice’s visibility online,
  • boost the number of inquiry calls you receive, and increase the number of new patient appointments.

Not just any patients but the more qualified, high value ones that grow your bottom line.

Book a Free Strategy Session

Simply schedule a 1-on-1 Strategy Session with me by clicking this link.


The phones of practices that understand this “click-to-call” concept are ringing off the hook with new patient calls week after week, month after month.

Let's be real here. You're aware of competing eye care practices that are thriving - even downright crushing it - with new patient bookings.

They’re the ones expanding with new locations.

How are they doing this?

Isn’t that what you worked so hard for and took on staggering amounts student loan debt for your medical degree to achieve?

There’s no reason your practice shouldn’t be doing the same. Even if your practice is doing well, why take your foot off of the gas pedal now?

Those practices that are thriving understand the value of running campaigns designed around the “click-to-call” culture of patient needs.

These patients can be geographically-targeted very cost-effectively and when done right, thousands of potential patients looking for you right now will see your ad where they are most likely to look first.

Obviously, this doesn’t mean every person who sees your ad is going to click on it; but there’s a certain percentage that will.

And when you’re talking about thousands searching everyday for the services you provide, consider what it’s costing you to not give yourself the most opportunities to place your practice in front of them when they search?

Let's face it.

Running a medical practice expensive. A steady flow of new patients you can rely on each month is the only sure-fire way to keep up with growing costs and changing regulations and grow your practice.

You need a system in place to put your practice in front of just the people searching for your services over and over.  More specifically, a system that targets the exact type of patients that can grow your bottom line.

You can attempt to do this yourself, even test the waters with one of those firms you saw on a billboard that will do internet marketing for anyone and everyone.


You can discover the system I've put in place specifically for Eye Care Practices to bring in the exact type of patients you want to see more of.  Qualified patients that are serious about following through with the care only you can provide.

You’ll see your ad campaign investment - and your practice - taking off!

Book a Free Strategy Session

Simply schedule a 1-on-1 Strategy Session with me by clicking this link.

By taking the steps to take advantage of the click-to-call culture, and with the help of a digital marketing expert, there’s no reason your practice can’t be the one that is thriving. See more new patients walking through your front door every month.

Let your practice be the one announcing the grand opening of a new location! Make your competitors wondering what your secret is!

Do you want to learn more about how your eye care practice can harness the power of the Internet to start consistently generating new patients month after month?

Apply for a complimentary digital marketing strategy session with me, Michael Lanctot. I’ll show you how – for free. At the end of this free session, you can choose to take this information to implement it yourself; or you can hire me (or somebody else) to do it for you.

When you apply for a free consultation, there’s no obligation to work with me or use my services; though, of course, I’d love to help you implement my proven system.

There’s absolutely no risk when you say yes to this free call.

Don’t you think it’s time for your eye care practice to be the one getting noticed? Take advantage of the essential strategy that other practices are using to dominate the eye care market to benefit your practice!

Thank you for reading this.

I’m Mike Lanctot, owner of EMS Optix, and I specialize in helping ophthalmologists and eye care professionals acquire 20, 30, even 50 or more new patients every month.

How? By placing their practices directly in front of the patients already looking for their services.

Book a Free Strategy Session

Simply schedule a 1-on-1 Strategy Session with me by clicking this link.